Programming Focuses On Urban Culture
By Tiffany Rider - Assistant Editor
August 13, 2013 - “It’s all about content,” Joseph Collins, founder and CEO of PunchTV Network, told the Business Journal. “People want to watch what they want to watch. It’s just a matter of where they watch it.”
Signal Hill-based PunchTV Network has a goal to make sure that at least 70 percent of the programming offered through the network is original, Collins said.
“We are actively seeking ideas and ways to tell stories that aren’t being told,” he explained. PunchTV Network, which started in 2008, seeds 37 television stations across the nation 24/7 and is available to order through DirecTV. The network is in the beginning stages of establishing its online component, which Collins said is part of the future of programming distribution and consumption.
Though PunchTV Network started in Los Angeles, the company moved to Signal Hill because of its technological resources. “There are fiber optics in the ground here,” Collins said. “It takes a long time to put an uplink in any location, but the fiber optic network here made it very easy for us to connect to our satellite uplink.”
PunchTV Network currently offers reality shows, talk shows, miniseries and short films. The network’s target audience is 18-49 years and interested in urban culture. Some of the shows PunchTV Network broadcasts include are: ex-Baywatch actress Tracy Bingham’s reality show “Life With The Binghams;” music industry reality show “Highway to Fame;” talk show “Go Beyond The Lens” with Obba Babatundé; and the kids’ show “Buck Staghorn’s Animal Bites.”
More reality shows are in the works, Collins said, including a program featuring “Flavor of Love” star Tiffany Pollard (aka “New York”). The network is also developing a business news broadcast called EFX Bulls and Bears, set to begin leading the network’s morning programming by the first quarter of 2014.
“We work with local producers around Southern California who don’t typically get a chance to go to television, and there are a lot of independent producers in and around Long Beach and Los Angeles,” Collins said.
“We are preparing to develop more and new original shows. We are preparing to do some movies, hopefully independent movies filmed around the Long Beach/Signal Hill area.”
Collins said he launched the television network with his own money, made in real estate. While PunchTV has been actively seeking new partnerships, the network is preparing to become a public company. Collins said he expects the number of staff working for PunchTV to grow from 15 to more than 100 after its initial public offering. Learn more about the network online at www.punchtvnetwork.com.