We’ve moved! Check out our new website at www.lbbizjournal.com


Site Plan Review For Hotel/Residential Complex At 2010 E. Ocean In Long Beach Approved; 72 Hotel Rooms; 33 Residential Units Planned

By George Economides - Publisher

May 7, 2013 – A site plan review and local coastal development permit for an upscale hotel/residential complex near Bixby Park on Ocean Boulevard have been approved by the Long Beach Planning Commission.

The Bluff, as it is known, includes a four-story, 33-unit residential complex with 72 hotel rooms at 2010 E. Ocean Blvd. The site, currently occupied by the Beach Plaza Hotel, is owned by Silversands Properties USA of Beverly Hills. No date has been set for the demolition of the existing hotel.

Commissioners voted unanimously May 2 to move the project forward, with one amendment: the valet parking service must be provided in the garage area and not on Ocean Boulevard.

Hotel rooms range in size from 308 to 493 square feet, while the residences run from 540 to 1,230 square feet. Amenities include a fitness room, dining facility and lounge for use by residents, guests and hotel patrons.

According to the staff report submitted to the commission, “The residential units are located along the east portion of the property adjacent to 15th Place, and the hotel room are located in the center and west portion of the property adjacent to Bluff Park. This creates a consistency of residential uses along 15th Place, provides a buffer between the new hotel use and existing residential uses to the west, and maintains good access and views of the ocean and park for the hotel guests.”

Due to the surrounding area being primarily residential, work on the proposed project is restricted to 7 a.m. to 7 p.m. weekdays, and 9 a.m. to 6 p.m. on Saturdays. Work is not permitted on Sundays or holidays. Numerous other restrictions to protect the neighborhood during demolition/construction phases are imposed as well.