June 18th, 2013 – Just like technology and the new economy has changed the way people buy homes, the demographic makeup of our nation is changing and with it the way that buyers perceive a home.

A national survey conducted for Better Homes and Gardens Real Estate by Wakefield Research used an email invitation and an online survey to reach 1,200 Americans, with an equal distribution that represented 400 Caucasian adults, 400 Hispanic American adults and 400 African-American adults, ages 18 and older. It revealed many similarities between the groups – but also some important differences. Quotas were set to ensure reliable and accurate representation of the three largest population groups within the U.S.