Sales Guide For Business Owners
by Steve Wright - SBDC Boise, ID
All business owners I know are always selling, every waking moment, seven days a week. They figure the more people they talk to the more prospects they identify and the more sales they will make. Efficient, no, but yet so many owners do it.
I recently had a small business owner come see me at our community’s Small Business Development Center (SBDC) office. At the SBDC you can get counsel and terrific answers to your most troublesome business questions from experience professionals, and it is FREE.
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25 Ways to Grow Revenue
By Ken Keller - Columnist/Brain Food for Business Owners - August 2011
The single biggest challenge facing business leaders is increasing revenue. The following should kick-start thinking about possible ways to grow the top line.
1. Create a written price list for the company. This document ends free-flowing offers created by people who want a sale for ego or commission. Those deals negatively impact margins.
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Competition Is All Around
You - Ignore It At Your Own Peril
By Ian Lamont
There are people out there who are plotting right this minute to eat your business for lunch. They are plotting to do business faster, better and smarter. They are plotting to take your customers and steal your revenue. They are plotting to put you out of business.
So what do you do?
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The Essentials
of Guerilla Marketing
By Jay Conrad Levinson
Jay Conrad Levinson is the author of the Guerrilla Marketing series of books, the most popular marketing series in history with 15 million sold, now in 49 languages. At his GuerrillaMarketingAssociation.com and his gmarketing.com websites, you’ll find profit-producing ideas plus a list of 200 guerrilla marketing weapons.
As marketing continues to change, the secrets of guerrilla marketing continue to change. There are 18 guerilla marketing secrets, and they guarantee you will exceed your most optimistic projections.
Memorize these words, then live by them. I'm giving you a memory crutch so that you'll never forget these major guerrilla marketing secrets. All these words end in "-ent." Run your business by the guerrilla concepts they represent and reap the rewards.
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